Cliché Café Opens
By <em>Mirror News</em> Staff
While cafés in Heaven are a dime a dozen—the restaurant district near the West Gate alone boasts no less than 132—the new Cliché Café appears to have hit one out of the ballpark. The prophets Moses and Muhammad, co-owners of the establishment, admit they took a bath on their last venture but insist every cloud has a silver lining, and this time around they are laughing all the way to the bank.
The business Moses and Muhammad owned together prior to Cliché Café was an endangered species-based theme restaurant, and while many thought the concept was the greatest thing since sliced bread, the owners quickly realized they bit off more than they could chew.
“We knew we were breaking new ground,” said Moses, “and any time an idea goes against the grain, you are really going out on a limb.
“Muhammad and I bet the farm on that one, but at the end of the day we knew we had placed all our eggs in one basket, and found ourselves between a rock and a hard place. We had no choice but to run for the hills and cut our losses.”
After the initial venture went under, it wasn’t long before the two saw the light at the end of the tunnel. Pooling their ideas and limited resources, together they came up with the concept for the café, and jumped in feet first.
“Moses and I got right back on our horses,” said Muhammad, “figuring it was no use crying over spilt milk. We kept reminding ourselves that, if at first you don’t succeed….”
Following the philosophy that whatever doesn’t kill them makes them stronger, the partners proceeded to blaze a new trail in the area of concept cafés.
“Either you sink or swim,” said Moses, “or worst case scenario, even a blind squirrel finds an acorn sometimes.
“Sure, we face challenges on a daily basis, but if we nip them in the bud and stay the course, there’s no way on
God’s green earth we won’t at least keep our heads above water…knock on wood.”
Muhammad said they’ve learned that slow and steady wins the race, and wouldn’t give this project up for anything.
“Not for all the tea in China,” he said. “To coin a phrase….”